FRIENDLY, PRICECLUB Discount Supermarkets and
7-ELEVEN stores serve communities with more than groceries.
The main objective of the
FRIENDLY Franchise is to be the retailer of choice in the communities we serve and this can only be achieved by building relationships in those communities.
Founded in 2001 the group has grown and has been very successful in the retail industry. It currently has a well-established member base nationally and we encourage our franchise owners not only to build strong bonds and trust with their customers, but to earn their respect and be seen as people who care and are willing to give back to the people that support their stores.
In essence we urge our franchise owners to strive to become the pillars of the communities they serve.
At FRIENDLY we aim to be the household name in retail through highly visible community orientated franchised operations.
Thus our mission:
“To be the retailer of choice in the communities we serve!”
At FRIENDLY we treasure our members and strive to give them the best service and support possible by working together. By involving members on a national base we know what is happening in the market place and can identify with our franchisees’ needs and requirements but most importantly, what the consumers’ needs are.
The FRIENDLY group has various types or tiers of stores tailor-made to cater for the needs of a wide range of customers and locations. The range extends from the basic convenience store to the large destination stores for monthly shopping.
The stores are all community based, and there is a firm belief that the stores should give back to the community. All Franchise stores in FRIENDLY Supermarkets, FRIENDLY Everyday’s, PRICECLUB Discount Supermarkets and 7-ELEVEN stores get involved in the local communities via schools, hospitals, churches and fetes. The stores are all owner run and that’s why they take pride in treating the customer in a friendly and meaningful manner. Franchise storeowners may upgrade at any time to a larger store, subject to a feasibility study. There are six main types of stores available to prospective franchises in Southern Africa.
FRIENDLY is one of the fastest growing retail franchises in the country and has an extensive distribution network covering the whole of South Africa.
A new exciting venture launched by
FRIENDLY in 2006, was the first
PRICECLUB Discount Supermarket, aimed at serving a specific market with a basic range and a low price strategy.
PRICECLUB offers great service, quality, and freshness by providing a basic range of groceries supported by service departments like butchery, bakery, deli, fruit & vegetables.
It is a no frills, no fuss supermarket solution, operated independently by franchise operators, ensuring that special touch, giving money back into price, focusing on serving the LSM grouping in the store specific area.
Servicing a specific niche market, there is a huge opportunity and PRICECLUB Discount Supermarkets are set for rapid growth in the retail market.
FDC – A Unique FMCG Support Solution
Buying from FDC offers you a one-stop shop for almost all your grocery needs. The use of the distribution centre makes the stock investment at your store level minimal. Deliveries are made weekly to each store on a well planned logistics schedule, which results in timely deliveries. Because FDC purchases the stock in bulk, group discounts are negotiated offering competitive pricing.
FDC is ideally positioned to assist you in maximizing the profitability of your business, being the recognized leader in all aspects of FMCG distribution with the backing of competent staff regularly visiting your stores.
Benefits of ordering from FDC:
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The distribution centre holds the stock, and therefore the stock investment at store level is minimal.
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There are regular deliveries from the distribution centre, depending on size and volume, resulting in quicker stock turn and thus increased profitability. This also ensures that you don’t have to leave your business to purchase stock.
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There is a range of 16000 distribution centre product lines which are kept at the distribution centre, thereby ensuring that a comprehensive range of products is offered.
Distribution centres are strategically located to service the whole country. There are two main distribution centres - one in Johannesburg, and one in Cape Town. To supplement these, there are satellite cross-dock distribution centres in Durban and Bloemfontein. Johannesburg delivers to Durban and Bloemfontein and from there splits further into various routes stretching to towns as far as the Northern Cape. Cape Town deliveries to the Eastern Cape and services the Cape coastline and in-land. The Johannesburg centre supplies Mpumalanga, Limpopo, North West and Gauteng.
If you are interested in making use of our unique sales and delivery offering, please phone (011) 405 7200 or (021) 691 9999 or email dlong@metcash.co.za.
The
FRIENDLY Liquormarket is a value-added addition to stores that already exist. Liquormarket offers a large range of alcoholic beverages suited to individual customers as well as corporate clients. It also offers a catering service for weddings, parties and functions Should an existing FRIENDLY franchise wish to expand their offering to make it more lucrative, they can potentially open a
FRIENDLY Liquormarket.
Free-standing Liquormarket’s are optional in joining our community franchise. They are tailor made to suit the site available and adapted to different tiers, thus a 7-ELEVEN Liquormarket and PRICECLUB Liquormarket can be opened adjacent to an existing store.
The
FRIENDLY Everyday is a convenient superette, which averages in selling space between 400 and 600 square metres, depending on the demand of the location. Bigger than the
7-ELEVEN, it has a competitive price positioning and caters for pop-in convenience shopping and has a larger range of groceries than the
7-ELEVEN. It has a range of merchandise and optional service departments, featuring a limited butchery, bakery and fruit and vegetable department. Certain stores have a hot food and deli department in store. The target market segmentation profile is usually LSM 3-9; however it may vary according to the need of the particular location.
The
7-ELEVEN is a purely convenience based store. Its extended hours make it convenient for working men and women, who need to do daily shopping. The target market segmentation includes all LSM groups, and caters for all types of customers in the immediate location of the store. The typical
7-ELEVEN store has a selling area of between 250 and 300 square metres. It has a limited department of grocery lines and fresh foods, and caters for people popping in for a snack or daily groceries. The 7-ELEVEN trading hours are extended for convenience and suitable to the demand of the location. A
7-ELEVEN Liquormarket tier has also been added to the franchise group.
The
FRIENDLY Supermarket is usually located in suburban shopping centres, is a fully-fledged supermarket featuring all fresh food department and service departments, including a full butchery, bakery, fruit and vegetable and hot food department. It usually has a selling area of 800m and 1200 square metres. It caters for bigger purchases like weekly shopping. The target market for this tier is usually LSM 6-9, but does, however, vary according to the needs of the area and adapts accordingly.
The
FRIENDLY Megamarket is a large destination store for monthly shopping with extensive ranges of grocery lines and general merchandise, and a large focus on fresh food. This includes an extensive bakery, butchery, fruit and vegetable and hot food department. It is larger than the FRIENDLY Supermarket and caters for bulk purchasing.
The FRIENDLY Megamarket has an average selling area of 1200 square meters. It is competitively priced and the target market for this tier is for one-stop-shopping and bulk purchasing.